Irida Health
Crafting a bold identity for vision tech
The Challenge
Irida Health is advancing accessible eye care through precision diagnostics and cutting-edge technology. With a flagship product already in development, the team needed a visual identity that could match their ambition, one that signalled clarity, innovation, and scientific integrity, while remaining grounded in accessibility.
The challenge was to define a brand that felt confident and credible in a clinical setting, but also forward-thinking enough to stand out in a growing health tech space.
We created a modern, visionary identity that reflects Irida Health’s focus on precision and progress.
Outcomes
The new logo takes cues from visual field tests, subtly referencing the science behind the product while maintaining simplicity and impact.
Alongside the core identity, we designed product interface concepts for Eyecatcher, their diagnostic platform, reinforcing usability and trust through clean, accessible UI. The result is a cohesive brand that strengthens Irida’s position as a serious, design-led innovator in ocular health.
We began with collaborative branding workshops to define Irida’s purpose, values, and audience.
These early sessions helped us shape a design direction that was equal parts clinical, confident, and approachable.
Project Summary
Through rounds of creative exploration and refinement, we built a visual system that works across digital and physical touchpoints, from product interfaces to pitch decks. Every element, from typography to colour to iconography, was designed to balance scientific credibility with design clarity.
The final identity gives Irida Health the tools to grow, and the brand presence to lead in the future of accessible eye care.