Fittle
Reinventing working out from home
The Challenge
As strength and resistance training surged in popularity, Fittle set out to redefine home fitness. Their vision: a beautifully designed workout bench that fits effortlessly into modern homes, paired with a smart, personalised training experience. But delivering that meant solving a much bigger challenge, how to create a unified product experience that seamlessly blended hardware, software, and brand.
Fittle needed an end-to-end product partner to bring it all together, from physical design and engineering to the app, content, and visual identity.
We became Fittle’s full product team, designing and delivering the entire ecosystem.
Outcomes
The result: a physical bench that feels at home in any space, paired with an app that acts as a personal trainer in your pocket.
The app delivers tailored programs, progress tracking, and a rich content library, all designed to integrate perfectly with the bench. Users can train at home with confidence and clarity, no guesswork, no clutter, no compromise.
The FITTLE/Box is as functional as it is beautiful. Finally, people can have a complete strength workout in their own home.
Dalton Wong
Personal trainer to Jennifer Lawrence, Amanda Seyfried & Vogue Williams, and Founder of TwentyTwo Training
Behind the scenes, our engineering team built a performant content platform to support high-quality video delivery and seamless content management.
The product, brand, and platform make hybrid fitness not just possible, but desirable.
With launch planned for late 2023, Fittle is set to make a bold entry into the home fitness market, combining convenience, performance, and design in one cohesive experience.
Project Summary
We worked with Fittle from the ground up, concepting and prototyping the bench and accessories, defining the product experience, and building a brand that balances approachability with energy.
Our industrial designers engineered the full physical kit, while our brand and UI teams created a dynamic identity system that feels strong, motivational, and grounded in real homes. The app was designed and developed in-house, ensuring consistency across the user journey and giving Fittle full control of content and updates.
This was a deeply integrated collaboration, and we continue to support Fittle as they move from launch into scale, turning a great idea into a standout fitness product.