Qubs Toys
Going beyond the template with a custom Shopify build
The Challenge
Qubs makes playful, screen-free tech products for kids, including their flagship product, Cody Block. Ahead of launching their newest platform, Qubitunes, they needed a new website that could unify the brand experience, support e-commerce growth, and lay the foundation for future connections between the app and the site.
The original site wasn’t keeping up. It didn’t reflect the quality of their products, limited content flexibility, and couldn’t scale with their ambitions. Qubs needed more than a fresh design, they needed full control over how their brand showed up online.
We delivered a custom Shopify build that launched alongside Qubitunes, giving Qubs a unified platform for product storytelling, commerce, and app integration.
Outcomes
The new site is fully CMS-driven, allowing the team to manage products, updates, and promotions without developer support — and without the constraints of off-the-shelf Shopify themes.
Each product, from Cody Block to Qubitunes, now has space to stand on its own while still feeling part of a cohesive brand family. The modular design supports both quick purchases and deeper exploration, and the bespoke codebase means we can introduce future features like interactive demos without needing to rebuild.
Mettle understood our brand and brought it to life with care, clarity and a real sense of playfulness. The final result feels both fun and beautifully considered.
Simone
QUBS Toys
We developed the Qubitunes app in parallel, ensuring design and functionality remained consistent across platforms.
We mapped key user journeys and built a modular system that could flex with their roadmap. Every CMS element was built with usability in mind, so the team can make updates quickly, confidently, and without needing to call in developers.
Project Summary
We designed and built a custom Shopify front end using Hydrogen and MUI, giving us full control over the codebase and deployment pipeline. We followed e-commerce best practices but tailored them to Qubs’ products, designing CMS-friendly templates that support both hero products and smaller accessories.
The site and app now deliver a consistent, connected experience, built to support Qubs today and grow with them tomorrow.